Microsoft Ads MCP Server

Create and manage Microsoft Advertising campaigns programmatically. This MCP server enables full campaign management for Bing and DuckDuckGo search ads.

Why Microsoft Advertising?

• DuckDuckGo Integration - Microsoft Advertising powers DDG search ads, reaching privacy-conscious users
• Lower CPCs - Often 30-50% cheaper than Google Ads
• Bing + Yahoo + AOL - Access to the full Microsoft Search Network
• Import from Google - Easy migration of existing campaigns

Setup

1. Install the MCP server

git clone 
cd microsoft-ads-mcp-server
pip install -r requirements.txt

2. Get credentials

Microsoft Ads Account: Sign up at [ads.microsoft.com]()

Developer Token: Apply at [developers.ads.microsoft.com]()

Azure AD App: Create at [portal.azure.com]() with redirect URI ### 3. Configure mcporter Add to ~/.mcporter/mcporter.json: __CODE_BLOCK_1__ ### 4. Authenticate __CODE_BLOCK_2__ ## Available Tools ### Account Management __CODE_BLOCK_3__ ### Campaign Operations __CODE_BLOCK_4__ ### Ad Groups __CODE_BLOCK_5__ ### Keywords __CODE_BLOCK_6__ ### Ads __CODE_BLOCK_7__ ### Reporting __CODE_BLOCK_8__ ### Other __CODE_BLOCK_9__ ## Complete Workflow Example __CODE_BLOCK_10__ ## Match Types | Type | Syntax | Triggers | |------|--------|----------| | Broad | keyword | Related searches, synonyms | | Phrase | "keyword" | Contains phrase in order | | Exact | [keyword]` | Exact match only |

Report Columns

Campaign Reports: CampaignName, Impressions, Clicks, Ctr, AverageCpc, Spend, Conversions, Revenue

Keyword Reports: Keyword, AdGroupName, CampaignName, Impressions, Clicks, Ctr, AverageCpc, Spend, Conversions, QualityScore

Search Query Reports: SearchQuery, Keyword, CampaignName, Impressions, Clicks, Spend, Conversions

Geographic Reports: Country, State, City, CampaignName, Impressions, Clicks, Spend, Conversions

Tips

Start paused - Campaigns are created paused by default. Review before activating.

Use Phrase match - Good balance between reach and relevance for most keywords.

Multiple headlines - RSAs need 3-15 headlines (30 chars each) and 2-4 descriptions (90 chars each).

Check search queries - Review actual search terms to find negative keywords.

Geographic targeting - Use geo reports to optimize by location.

Credits

MCP Server: [github.com/Duartemartins/microsoft-ads-mcp-server]()

Built with [FastMCP]() and the [Bing Ads Python SDK]()