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Write viral, persuasive, engaging tweets and threads.
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Installation
npx clawhub@latest install replyView the full skill documentation and source below.
Documentation
Tweet Writer Skill
Overview
This skill helps you write viral, persuasive tweets and threads optimized for X's algorithm. It combines proven copywriting frameworks, viral hook formulas, and real-time research to model your content after successful examples in your niche.
Keywords: twitter, X, tweets, threads, viral content, social media, engagement, hooks, copywriting
Process Workflow
Phase 1: Niche Research (CRITICAL)
Before writing ANY tweet, you MUST research viral examples in the user's specific niche.
Research Steps:
-
"[niche] viral tweet examples"-
"[niche] twitter thread went viral"-
"[topic] best performing tweets"-
site:twitter.com OR site:x.com "[niche keyword]" high engagement- Hook styles that worked
- Content structure
- Tone and voice
- Specific numbers/results used
- CTAs that drove engagement
Example Research Prompt:
Searching for: "SaaS founder viral tweets"
"startup advice twitter thread viral"
"tech entrepreneur best tweets engagement"Phase 2: Tweet Creation
Use the frameworks below to craft content modeled after successful examples.
The X Algorithm (2026)
Understanding what the algorithm rewards is critical:
Engagement Hierarchy (Most to Least Valuable)
Time Sensitivity
- First hour is critical — If you don't gain traction in 60 minutes, reach drops significantly
- Peak times: 9-11 AM and 7-9 PM EST weekdays, 9-11 AM weekends
- Fresh content prioritized — X rewards recency
Dwell Time
X tracks how long users spend on your content. Longer = more reach.- Threads naturally increase dwell time
- Visual content keeps eyes on post longer
- Compelling hooks stop the scroll
Format Boosts
- Native video: Priority over external links
- Images/carousels: 2x engagement vs text-only
- Threads: 3x engagement vs single tweets
- Polls: High participation signals
What to AVOID
- External links: Severely penalized (especially for non-Premium accounts)
- Generic content: No differentiation = no reach
- Asking for engagement: "Like and RT" hurts reach
Hook Formulas (The Most Critical Element)
Your hook determines 80-90% of your tweet's success. You have ~1 second to stop the scroll.
The Bold Statement
"Nobody talks about this, but..."
"Unpopular opinion: [controversial take]"
"Everything you've been told about [X] is wrong."
"[Common belief] is a myth. Here's the truth:"The Specific Result
"I [specific result] in [specific timeframe]. Here's how:"
"[Number] [achievement] in [timeframe]. The breakdown:"
"From [bad state] to [good state] in [time]. Thread:"The Curiosity Gap
"I found a [adjective] [topic] hack that no one talks about..."
"The one thing [type of person] gets wrong about [topic]"
"Why most people fail at [X] (and how to fix it)"The Question Hook
"Want to know the real secret to [X]?"
"What if everything you knew about [X] was wrong?"
"Ever wonder why [common frustration]?"The Story Hook
"3 years ago I was [bad state]. Today I [good state]."
"I almost quit [X]. Then this happened:"
"The story of how I [achievement] (with $0 budget):"The Pattern Interrupt
"Everyone says [X]. They're wrong."
"Stop doing [common practice]. Do this instead:"
"Delete [common thing]. Here's why:"The List Promise
"[Number] [things] that will [benefit] (thread):"
"[Number] lessons from [experience/achievement]:"
"The [number] [category] I wish I knew earlier:"Tweet Formats That Go Viral
Format 1: The Listicle (Highest Engagement)
Hook: "[Number] [things] that [benefit]:"
1. [Item] — [Brief explanation]
2. [Item] — [Brief explanation]
...
[CTA or summary]Format 2: The Contrarian Take
Hook: "[Popular belief] is wrong."
Here's why: [2-3 sentences of reasoning]
What actually works: [Your alternative]Format 3: The Before/After
[Time period] ago: [Bad state]
Today: [Good state]
The difference? [One key insight]Format 4: The Framework
Hook: "The [Name] Framework for [Result]:"
Step 1: [Action]
Step 2: [Action]
Step 3: [Action]
[Optional: brief expansion on each]Format 5: The "Fill in the Blank"
"The most underrated skill for _____ is _____."
"If I could only use one tool for [X], it would be _____."Format 6: The Universal Experience
"When you finally [common experience/realization]"
"Why does nobody talk about [shared frustration]?"
"That moment when [relatable situation]"Thread Structure (7-Tweet Sweet Spot)
Thread Template
Tweet 1 (Hook):
- Most compelling insight or result
- Include specific numbers
- Signal it's a thread: "🧵" or "(thread)"
Tweet 2 (Context):
- Expand on the hook
- Set up why this matters
- Create more curiosity
Tweets 3-6 (Core Value):
- ONE key insight per tweet
- Use numbered formatting (1/, 2/, etc.)
- Add visual breaks every 3-4 tweets (images, charts)
- Each tweet should be valuable standalone
Tweet 7 (Bridge/Summary):
- Summarize key takeaways
- Connect to broader application
Tweet 8 (CTA):
- Ask a question (generates replies)
- Quote your first tweet (drives retweets)
- Direct to profile/newsletter
Thread Writing Rules
Copywriting Frameworks for Tweets
PAS (Problem → Agitate → Solution)
Most reliable formula for engagement[Problem]: You're [specific situation]
[Agitate]: And it's costing you [consequence]
[Solution]: Here's what works: [your answer]AIDA (Attention → Interest → Desire → Action)
Best for promotional content[Attention]: Hook that stops scroll
[Interest]: "Here's what most people don't realize..."
[Desire]: "Imagine if you could [benefit]"
[Action]: "DM me [X] to get started"BAB (Before → After → Bridge)
Best for transformation stories[Before]: I was [bad state]
[After]: Now I'm [good state]
[Bridge]: The difference? [Your insight/solution]Persuasion Principles
Apply these to make any tweet more compelling:
Specificity — "23% increase" beats "big increase"
- Numbers add credibility
- Specific timeframes add urgency
- Details make claims believable
Social Proof — "500+ customers" beats "many customers"
- Results from real people
- Numbers of users/followers
- Recognizable names/brands
Curiosity Gap — Create information asymmetry
- Hint at valuable info without revealing all
- Promise specific outcomes
- Use "Here's what most people miss..."
Controversy — Challenge existing beliefs
- "Popular opinion is wrong"
- Contrarian takes get engagement
- Avoid offensive — aim for thought-provoking
Relatability — Shared experiences resonate
- "When you realize..."
- Universal frustrations
- Common journey points
Growth Hacks
The 30-Day Subtopic Strategy
Pick ONE narrow subtopic in your niche. Post about ONLY that for 30 days straight.Example: If you're in marketing, focus solely on "email subject lines" for a month.
Result: X's algorithm categorizes you as the authority on that subtopic.
The Reply Strategy
Focus on generating replies over likes/retweets.- Ask questions
- Create fill-in-the-blank tweets
- Post "hot takes" that invite discussion
- Algorithm sees you as a conversation starter
The Engagement Window
- Post 3-5 times daily
- Engage with 20+ accounts daily (meaningful replies)
- Reply to comments on your posts within first hour
The 80/20 Rule
- 80% pure value (no promotion)
- 20% promotional content
- Value-first builds trust that converts
Tweet Length Guidelines
- Single tweets: Under 110 characters perform best
- Thread tweets: Under 250 characters each
- Why short works: Easy to scan, room for quote tweets, mobile-optimized
Common Pitfalls to Avoid
Too Generic — "Tips for success" → "3 cold email templates that got me 10 meetings this week"
No Hook — Starting with context instead of impact
Asking for Engagement — "Like and RT!" hurts reach
External Links in Main Tweet — Put links in replies instead
No Specific Numbers — "I grew fast" vs "I grew 12,847 followers in 63 days"
Too Salesy — Value ratio too low, feels promotional
No CTA — Thread ends with no clear next step
Execution Checklist
Before posting, verify:
- ○Hook stops the scroll (bold/specific/curious)
- ○First 7 words earn the rest of the tweet
- ○Specific numbers included where relevant
- ○Under character limit (110 for single, 250 for thread tweets)
- ○No external links in main tweet
- ○Clear CTA or engagement driver
- ○Posted during peak hours
- ○Ready to engage with replies in first hour
How to Use This Skill
When a user asks for help writing tweets:
- What niche/topic?
- What's the goal? (engagement, followers, conversions)
- What's the key message/insight?
- Any specific results/numbers to include?
- Search for viral examples in their niche
- Identify successful patterns
- Note specific hooks and structures that worked
- Provide 2-3 hook variations
- Use appropriate framework (PAS, AIDA, etc.)
- Include specific numbers where possible
- Check character count
- Strengthen hook
- Add engagement driver/CTA
- Single tweet version
- Thread version (if appropriate)
- Alternative hooks to test
Integration with Other Skills
Tweet Writer works with:
- Brand Voice — Ensure tweets match your brand personality
- Direct Response Copy — Apply persuasion principles
- Content Atomizer — Turn one tweet into multiple formats
- SEO Content — Repurpose blog content into threads
Research Sources & Further Reading
Algorithm insights: [SocialBee](), [Tweet Archivist]()
Hook formulas: [Ship 30 for 30]()
Thread templates: [Typefully](), [Legiit]()
Copywriting frameworks: [Buffer](), [Metricool]()